When you have your own website and you are planning to earn money from it, you definitely would like to see it rank at the top of the search results for the keywords you are optimizing it for. And the way to do this is to use search engine optimization. However if you are new to internet marketing, it is perhaps better if you first undergo an SEO training, whether a paid and formal one or just by your own self using all the free information that you can find online.