Online presence for a school is very important for many reasons. First of all, parents looking to send their children to private school could be doing research on their own before they decide to visit your school in person. Looking online might be their first impression of your school. If they find that your school has the highest qualities described in the article, then parents will likely be very impressed and will be compelled to call you for a meeting or visit you on the open house day. Lacking a website could mean losing potential families.