The main part of conceptualization comes after sketching. Here, you will organize your sketches and come up with solid logo ideas with measurement, contrast, and typeface in mind. This process is not like, and very different from, sketching. In design, conceptualization is the process of putting your initial ideas to actual logo designs or final products. This is the part where you adhere to your client's needs, and where you combine this adherence with your design knowledge and inclination without crossing the borders of their corporate beliefs and goals. This is therefore, the real job, where you combine your talent with your client's needs to come up with one final design.