Upgrading your search engine rankings in Google is not easy. That behemoth of a website is processing so much information day in and day out, and there are so many companies clamoring for a higher page search result that you have to do whatever you can to get your content at the top. So how do you stand out from the rest? The first thing you can do is make sure that your website is not only user-friendly, but Google-friendly, as well.