SEO is talked about all the time, but what does it do for you? In this article you will learn the main benefits of SEO (Search Engine Optimization) and why you need to pay attention to this area and do something about it. There are two types of SEO and this is the first point of confusion for many website owners. There is (1) Internal -- On-site SEO and (2) External SEO -- link building. I could write a book on these topics! But now I will briefly explain the benefits of each type and why they are so important to your online presence and getting new business from the internet.