A question that has come up frequently when I speak to people who don't have a website is: I don't think I need it. Usually my first response is to ask them for reasons as to their belief. The thing is, if you've done the research and have made an informed decision after receiving the information, your reasoning will be sounder. However if you are making a decision against a website without evaluating the pros and cons then quite honestly, that can affect your business negatively.