What does a Web content strategist do? In big Web site design projects there is often a person with the title of Content Strategist. This person is responsible for not only writing the words on the page, but also the strategy for deciding what words go on each page and the process to be used to write, edit, approve, and publish what may turn out to be thousands of pages of content in various languages. This is a great job for smart, organized writers of all kinds.