Content is king. You will hear the phrase over and over if you spend any time trying to make money online. If you are not a writer, then you will need someone to provide you with content for your websites, blogs and autoresponders. Even if you can do some writing, it can be hard to get started. You can go to sites like Elance to hire a writer, but you will pay $8-$10 an article. PLR articles are a much less expensive way to get content for a website.